Instoll, as a name, was created with my best friend back in grade school. The original name was Instoll Electronics, as we planned on unleashing waves of inventive computerized systems and other technology upon the earth, including a space shuttle designed for extended deep-space travel. When we were 10 that seemed so much more doable… but never say never!

Unfortunately, just before the invention of the internet came to life via mainstream dial-up, my friend passed away, leaving me the sole surviving partner of a venture we had never really started. I’ve since participated in several start-ups, failed and successful (and yes, falling is a part of learning to walk). I’ve even brought entrepreneurial thinking into larger enterprise. These days, this ability is trendily referred to as “intrapreneurship” but, that is a topic for a different day! When I thought about what to name this experimental venture, Instoll seemed to fit all the marks: short, meaningful, catchy and broadly scoped. Done.